Cookie policy

Cookie Policy

What is this Cookie Policy?

This Cookie Policy is an extension of the Privacy Policy of the Ashford Shoes online store and covers specific aspects related to our use of cookies, pixel tags and other internet technologies, as well as the processing of personal data through these technologies.

In this Policy you will find information about:

what cookies are and what types we use,
which internet technologies are used on our Website,
what data we process,
how and for what purposes we use this data,
to whom and how we transfer data,
how long we store information contained in cookies.

The Cookie Policy of the Ashford Shoes online store is not a source of obligations for visitors or customers. It is for information purposes only and is not a contract or terms of service in itself. For any matters not regulated by this Cookie Policy, the provisions of our Privacy Policy or our Terms & Conditions apply.

Contact details

The data controller is:
Ashford Shoes
[Company address, Canada]
Email address: info@ashfordshoes.ca

1. Does our Website use cookies?

Yes, our Website, like most websites, uses cookies. This Cookie Policy applies both to customers of the online store and to visitors who browse the website without making a purchase. It also applies to guests who place an order without creating a customer account.

The Website also uses technologies similar to cookies. Therefore, the provisions of this Cookie Policy should be interpreted accordingly with respect to those technologies as well.

2. What are cookies?

Cookies are small text files stored on the user’s end device (e.g. computer, tablet, smartphone) that can be read by our IT system (first-party cookies) or by the IT systems of third parties (third-party cookies).

These files allow the device to be recognized and the website to be displayed in a way tailored to the user’s individual preferences (for example, remembering language settings or other site preferences). Cookies usually contain the name of the website they come from, the time they are stored on the device, and a unique identifier.

A pixel tag is a piece of code that allows us to track visitors and their behaviour on the websites where the pixel is placed. This may include basic information such as whether a person visited the Website, or more detailed actions like adding a product to the cart, viewing a product, or submitting a form. The pixel may transmit collected information to a third party that provides the pixel code.

3. For what purposes do we use cookies?

We use cookies and other internet technologies to:

ensure the proper functioning, security and reliability of our Website;
adapt the content of the Website to the preferences of the customer or visitor and optimize website usability (e.g. remembering language and layout settings);
facilitate logging in to the Customer Account;
analyse and create statistics to better understand how visitors use the Website, which helps us improve its structure and content;
support advertising purposes (including remarketing and retargeting), integrate with social media, and display behaviourally targeted ads so that content is more relevant to user interests.

4. Are personal data processed through cookies?

Some cookies may, in certain cases, involve the processing of your personal data. The processing of personal data obtained via cookies or similar technologies on our Website is carried out to ensure the proper functioning of the Website, to adapt the Website to user preferences, and for analytical purposes, based on our legitimate interests.

The legal basis for processing personal data for advertising and advanced statistical purposes is your prior, explicit consent, expressed via your cookie settings and choices.

When a visitor or customer uses the online store, we use cookies that make it possible to identify the browser or device – these collect various types of information which generally do not constitute personal data. However, some information, depending on its content and use, may be linked to a specific person and therefore considered personal data.

5. Does the Privacy Policy apply?

Yes. For any cookie-derived information that can be associated with an identifiable person, our Privacy Policy applies, especially the provisions concerning the rights of data subjects.

6. Do I have to consent to the use of cookies?

When you first visit our Website, you will see information about the use of cookies. You may accept or reject non-essential cookies. If you do not consent, we will only use the cookies that are strictly necessary for the Website to function correctly. All other cookies will only be loaded if and when you give your consent.

7. Can I change my mind later?

If you have consented to the use of cookies, you can change your decision at any time and withdraw your consent for future processing. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Please note that disabling or restricting cookies may cause difficulties in using our online store and many other websites that also rely on cookies.

8. How can I manage my privacy?

You can in particular use:

cookie settings in your web browser,
browser extensions or plug-ins (e.g. script blockers),
additional software for managing cookies,
private or incognito mode in your web browser,
behavioural advertising settings (e.g. via industry tools such as youronlinechoices.com),
tools offered by Google, Facebook, TikTok and other providers to manage ad personalization.

9. Are cookies harmful?

The cookies we use are not harmful to visitors, customers, or their devices (computers, phones or other endpoints). For this reason, we recommend not disabling cookies in your browser.

So-called “necessary” or “essential” cookies are required for the correct functioning of the Website and its core features. Their operation is not related to tracking you across other sites.

10. First-party cookies

We use first-party cookies to ensure the proper operation of our Website. They are intended to make it easier for you to use our Website, in particular the online store’s core functions.

11. Third-party cookies

Our Website also uses third-party cookies to optimize its performance. These are used for analytical, statistical and marketing purposes, for example through:

analytics tools (e.g. Google Analytics),
advertising tools (e.g. Google Ads, Facebook Ads),
tools supporting store functions (chat, newsletter, pop-ups, etc.).

12. Profiling

Cookies used in our online store may allow us to understand visitor preferences – for example, how often a user visits the store and which products they view. Profiling is particularly relevant for logged-in customers.

Analysing online behaviour helps us better understand your habits and expectations and adapt our offer to your needs and interests, including by displaying personalized ads.

13. Social media tools

Our Website uses plugins and other social tools provided by platforms such as Facebook, Instagram and TikTok.

When you view a page containing such a plugin, your browser establishes a direct connection with the servers of the social network operators. The content of the plugin is transmitted directly by the respective provider to your browser and integrated into the Website.

If you are logged into one of these social networks, the provider may directly associate your visit to our Website with your profile on that network.

If you do not want social networks to link data collected during your visit to our Website directly to your profile, you should log out of these services before visiting our Website. You can also block plugins from loading altogether by using appropriate browser extensions (e.g. script blockers).

More information about how these platforms process data can be found in their privacy policies:
Instagram – https://help.instagram.com/519522125107875?helpref=page_content
Facebook – https://www.facebook.com/privacy/policy
TikTok – https://www.tiktok.com/legal/privacy-policy?lang=en

14. Cookie retention period

Depending on the type, purpose and legal basis of processing, cookies may be stored for the duration of a session (session cookies) or for a defined period (persistent cookies). Some data may be stored longer if it is necessary to protect legal claims or to comply with legal obligations.

The Ashford Shoes Cookie Policy is effective as of 29.11.2023.